The massive social media platform Facebook has recently revised its guidelines regarding the advertisement of gambling-related content.
The pool of potential viewers for these advertisements has been significantly reduced, as advertisers are now required to meet certain defined criteria specified by Facebook.
The criteria required for the approval of Gambling Ads
To begin with, the new regulations explicitly state that no iGaming advertisements or promotions should reach users on Facebook who are under the age of 18.
The updated Facebook guidelines clearly delineate that online gaming businesses must fill out and submit a designated form to the company, META. This form needs to include proof that the casinos are properly licensed and comply with all local jurisdictional laws applicable in the areas where the advertisements are displayed.
These new advertising policies from Facebook pertain to various forms of online gaming including casino betting, bingo, poker, sports betting, lotteries, tournaments, and raffles.
Exceptions to the game
However, ads promoting free games or demos are exceptions to these regulations. Additionally, traditional brick-and-mortar casinos are not subject to these strict advertising limitations. Offline poker tournaments may also fall under leniency as long as the promotional link does not direct users to online gambling pages.
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