Given that Canada is known for its strict regulations in the online casino sector, the creation of this coalition isn't surprising. It includes key organizations such as Atlantic Lottery Corporation , Manitoba Liquor and Lotteries Corporation , Alberta Gaming, Liquor & Cannabis , British Columbia Lottery Corporation , and Loto-Quebec .
Ontario stands out as the sole province in Canada with regulated and recognized online gaming, which is why the Alcohol and Gaming Commission of Ontario has opted not to join this coalition.
You might be curious about the motivation behind this coalition's formation. The purpose of these five gaming authorities is to advocate for safe and responsible gaming practices. In other provinces, online gaming remains unregulated, allowing offshore companies to thrive without oversight.
The coalition intends to pressure the Canadian government to take action against these offshore operators to create a safer playing environment for Canadian players. They also aim to eliminate misleading advertising that could confuse consumers.
The issue escalated when offshore operators began promoting their ‘free-to-play’ platforms during live broadcasts of popular sports events. This marketing strategy confuses players into thinking that these sites are on par with province-regulated options.
In addition to championing responsible gaming, the coalition also seeks to advance and support a legalized and regulated online casino market. Manny Atwal, the president of Manitoba Liquor & Lotteries Corporation made an insightful remark:
“The profits generated by coalition members are reinvested back into the provinces they operate in. These funds support crucial services such as healthcare, education, and community initiatives. In contrast, illegal gambling sites target Canadian players but often operate abroad, siphoning away the profits.”
