At this year's Canada Gaming Summit, SIGA will elaborate on its business strategy, which is centered on community support. The 26th installment of the summit will take place from June 13th to 15th at the Metro Toronto Convention Centre.
The dialogue will feature Patricia Cook, the Vice President of Corporate Affairs, and Desiree Gervais, the Vice President of Human Resources at SIGA.
SIGA’S Business Model
Saskatchewan has long been a benchmark in the Canadian gaming sector, demonstrating an effective business model with substantial profit growth. Central to this model is a commitment to giving back to the community.
This upcoming discussion is part of the Learning and Growth conference, where attendees will explore how SIGA, established as a non-profit in 1995, has pioneered a unique approach that blends revenue generation with community-focused initiatives.
For nearly thirty years, SIGA has successfully opened seven land-based casinos in the region and has recently rolled out an online casino platform tailored for the province, known as PlayNow.com, marking the area’s inaugural experience with online gaming in 2022. .
Way-Forwards
During the conversation, SIGA will also unveil its plans for innovative strategies that will enable the company to operate in a commercial capacity while remaining a foundational supporter of the Saskatchewan community.
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