On the 3rd of May, which fell on a Monday, LeoVegas made waves in the online casino community by announcing the birth of its game studio.
Earlier this week, the distinguished online casino took to Twitter to raise awareness about its newly launched game studio, dubbed Blue Guru Games.
LeoVegas aims to utilize this new venture, which was developed under the company's entrepreneurial initiative, LeoVentures, to foster creativity and produce unique games for the LeoVegas platform, while also supplying games to other casino operators.
Gustaf Hagman, the CEO of LeoVegas, expressed that the company intends to leverage its insights and data in the game development process to meet the expectations of their players.
Competitive advantage
“[…] We are committed to designing games and distinctive characters that we can integrate into our marketing strategies, which will enhance brand loyalty. The ability to develop games with great flexibility offers us a competitive edge and will contribute to creating a new source of revenue over time,” explained Hagman.
The initial titles from this new game studio are anticipated to be launched later in 2021, further enriching LeoVegas’ already extensive portfolio, which features over 60 different game providers.
Within the upcoming two years, the company has set an ambitious goal to release at least 20 games via Blue Guru Games.
Cost Effective
As stated by the prominent operator, the launch of Blue Guru Games marks a significant move towards achieving more effective cost management and gaining a larger portion of the gaming industry's value chain.
In addition to funding its new game studio, LeoVentures has also invested in other ventures such as CasinoGrounds, Pixel.bet, and SharedPlay, and recently acquired a sports betting business . Expekt .